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Media Training Opportunity

Want to develop an effective communications strategy? Insight into how to craft dynamic message for the media? 

The New York City Capacity Building Collaborative (CBC), a collaborative of social justice foundations that collectively pool resources to build the capacity of grassroots community-based organizations, is accepting applications for a multi-session media training workshop. 


Participants will leave the training with a basic to intermediate understanding of communications and media strategy and their role in advancing social change work. At the end of the training, participants will have a working knowledge of how to develop strong messages, integrate effective communications practices into their organization, and work successfully with and through the media.

Specifically, participants will:

§  Develop and/or hone media literacy skills through training on framing;

§  Identify audiences and develop profiles to assist in communications strategy and messaging;

§  Develop media messages and a pitch note, as well as communications leadership and spokesperson skills;

§  Assess their communications capacity and effectiveness of media strategy, if any;

§  Develop a basic understanding of how to work with the media, including types and definitions, best practices to communicate with and through the media;

§  Identify next steps for communications planning and/or capacity building; and

§  Receive actionable knowledge and guidance from seasoned journalists on pitching best practices


  • Two (2) required in-person trainings: 10am-2pm on Thursday, January 31st and Thursday, February 14th at locations in midtown Manhattan (lunch included)

  • One (1) optional webinar (date in late February TBD)

  • Personalized follow-up with the trainer


  • Deadline to apply: Friday, January 4, 2019

  • Due to training design and limited space, only one attendee per organization may attend, for a total of 22 participants/organizations.

  • Each attendee/organization must complete the application survey.

  • Applicants will be notified of acceptance into the training by Friday, January 11, 2019.


Alison R. Park of Urbanity, LLC has been developing media and communications strategies in the human services sector and gender justice movements for more than 15 years to help grassroots advocacy organizations and funders to connect to their audiences and build their power to communicate their vision of social justice forward. She began Urbanity as a vehicle to integrate communications; creative direction, art and culture; and change management (including training, capacity building and process facilitation) as a solution to the silos that so many of organizations and movements experience in internal alignment with strategic vision and external impact and reach. Alison centers her trainings for social justice organizations in Freire’s definition of praxis—“reflection and action upon the world in order to transform it,” engaging participants in an expansive learning process and using discussion, creative interaction and feedback to cultivate an environment where each participant’s current base of knowledge and power to communicate is acknowledged and integrated in new learning.  

This training is free to grantees of the Andrus Family Fund, Brooklyn Community Foundation, Cricket Island Foundation, Daphne Foundation, Korean American Community Foundation, Mertz Gilmore Foundation, New York Foundation, New York Women's Foundation, NYC Fund for Girls and Young Women of Color, North Star Fund, Robert Sterling Clark Foundation, Scherman Foundation, and Stonewall Community Foundation.  

Earlier Event: January 31
Media Training Opportunity